One thing that has been on my mind recently is how a new business, like GoArchitect, can support non-profit causes. We don't have the scale to start a foundation, we don't have piles of cash to pore into a problem, and we don't have a wide enough reach to make any real significant impact alone.
Does this mean we do nothing? I don't think so.
As I was thinking about this I came across what Popsockets is doing. If you don't know already, Popsockets makes those circular phone grips with fun graphics on the back. They recently started something called Poptivism and it's awesome.
Poptivism is a collection of phone grips that help to support important causes. 50% of each sale goes towards the cause that the Popsocket is associate with. To break it down, on a $15 Popsocket, $7.50 is being donated to charity. This method opens up new doors for collaboration with organizations and the influencers involved with them.
It also is a method for a small business to be involved in social action through their own products. Even if the product itself doesn't necessarily relate to the cause. While this is only possible through products that have a big enough margin to allow for a donation, it doesn't have to be 50%, it can be something that is viable for your business.
I took the Poptivism approach and thought about how it might be applied to GoArchitect. Obviously we don't sell phone grips but we do sell at least one product that would make sense; notebooks.
Notebooks are perfect because they are simple, useful, and have healthy margins to allow for a significant donation. They also have the benefit of being great tools for people to work on their ideas; like starting a non-profit!
They also are a space for unique artwork to be created that celebrates the mission of the non-profit they support. On the business side, GoArchitect already sells hundreds of notebooks and can easily grow to support a new collection.
Sounds like a win.
Notebook50 is a simple way to make the world better and give you the tools to take action for a cause you believe in.
Each time you buy a notebook through Notebook50, GoArchitect will donate 50% of the sale to the non-profit it was created for. The organization gets the contribution and you walk away knowing that your purchase furthered a good cause. It's activism and creativity at your fingertips.
What are your favorites?
As we get Notebook50 off the ground we want to know what non-profits you are most passionate about. These are the organizations that we will reach out to first to explore a collaboration.
Tell us about your favorite non-profit here.
If you are directly employed or work with a foundation, let us know and we can begin the discussion.
We look forward to hearing what organizations inspire you. Submit here.